Tourism Distribution Services

Tourism Distribution...What is it? 

Distribution (or place) is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with intermediaries. (Wikipedia)

We provide help to tourism businesses to improve their online and traditional industry distribution. Our aim is to use our experienced team to get your tourism product in front of more customers and to convert at a higher rate. We can help you to increase your connections to online travel agents, manage your rates or grow your trade and industry partners. We are specialists in digital distribution and automation.


Rate Contracting & Distribution

Completing tourism industry Rate Contracts and distributing them to the correct partners is complex and time consuming. We have experience and an efficient process for preparing, structuring, and distributing traditional rate contracts to ITOs, Wholesalers and trade partners.

Online Travel Agents

Profile setup and optimisation of Online Travel Agents (OTA/OLTA) will help you gain a competitive advantage as well as generate more bookings. Through content, copyrighting and structuring, we can help to increase conversion and rankings on OTA’s including Expedia, and more.

Channel Manager Setup

Channel Managers distribute rates, inventory and more to OTAs and travel trade partners. We can help with the setup and refinement of Accommodation, Tours and Attraction Channel Manager Systems, including; Siteminder, HiSite, RMS and more.

Integration & Automation

Connecting your systems has many benefits including consistent guest communication, automatic payments and a reduction in staff wages.

Marketing Strategy

Marketing strategy planning and campaign projects in tourism require a connected understanding of the travel landscape and how to gain syndicated promotion.

Social Media Strategies

Assistance with the choice, creation and implementation of social media strategies for tourism businesses to grow brand awareness, engagement and bookings.

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JATASU Results 2016

Total Revenue Generated
Number of Online Channels
Total Client ROI 2016
Traditional Rate Contracts


Expedia - Online travel agent Hotel, attraction and Tour Operator partner with JATASU - Online travel agent accommodation partner of JATASU
TourConnect - Traditional tourism distribution partner of JATASU for Hotels, Attractions and Tour Operators.
Australian Tourism Export Council - Distribution and education partner of JATASU

Our Process for Client Success

Tourism Distribution Consulting Process